Wednesday, July 19

#TheHillSmallBiz

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7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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MODERATORS

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Steve Clemons

Contributing Editor

The Hill

Jason Grumet

Founder & President

Bipartisan Policy Center

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How New Pathways to Credit are Changing the Small Business Landscape

Relax and relive the moment.

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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The Details

 

Wednesday, July 19

8:00 AM - 10:00 AM ET


National Press Club
Holeman Lounge

529 14th St. NW

13th Floor

Washington, DC 20045


Streaming online nationally

 

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National Press Club

529 14th St. NW 

Washington, DC 20045

The Event

In 2021 and 2022, a record 10.5 million small business applications were filed in the United States, the strongest two years on record. While entrepreneurship is on the rise, only 30 percent of small business owners reported their credit needs were met in the most recent Small Business Optimism Index by the National Federation of Independent Business.  
 
As traditional financing models prove to be insufficient, fintech company Hello Alice recently announced the launch of the Business Health Score, a new metric that goes beyond the individual FICO Score to help entrepreneurs access capital, make informed financial decisions and achieve long-term success through a real-time recommendation engine.  
 
Where do we go from here, and how will the new Business Health Score open doors to credit opportunities for underserved small businesses?  
 
On July 19, join The Hill for a special in-person event to answer these very questions as event sponsor Wells Fargo announces an innovative small business credit initiative. Be one of the first to know and hear from members of the administration, Congress, financial services industry, and small business owners directly.  
 

FEATURING

Rep. Cathy McMorris Rodgers (R-WA)

Ranking Member

Energy & Commerce Committee 


Questions for our speakers?

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FEATURING

Elizabeth Gore

Co-Founder & President

Hello Alice

Rep. Greg Landsman (D-OH)

Ranking Member

Small Business Subcommittee on Economic Growth, Tax, & Capital Access

Mark Madrid

Associate Administrator

SBA Office of Entrepreneurial Development

Jonathan Ortmans

President

Global Entrepreneurship Network

Diana Rios Jasso

Founder & CEO 

Jarabe Gourmet Pops

Holly Wade

Executive Director

NFIB Research

SPONSOR PERSPECTIVE

Otis Rolley

President, Wells Fargo Foundation

MODERATOR

Bob Cusack

Editor in Chief,

The Hill


 

SPONSOR:

SPONSOR CONTENT MESSAGE HERE

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillDisability

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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